Packaging is no longer an envelope or protective covering to a product in the current flooded B2B and B2C markets. It has become a power brand which conveys values, quality, and purpose within seconds. Minimalist packaging of products has become an influential reaction to over- crowded shelves, over stimulated consumers, and emerging sustainability...
Tetra Pak and leading Spanish beverage producer García Carrión have launched the Tetra Brik® Aseptic 200 ml Slim Leaf carton with a paper-based barrier for juice, sold under the Don Simón brand. This is the world’s first single-serve juice carton to use this technology and the first of its kind available in Spain.The carton is made with up to 80% paper...